On Tuesday we met with representatives of the Department for Digital, Culture, Media and Sport including John Glen MP, Parliamentary Under...
Belfast and the Causeway Coast have been named the Number One Region in the world to visit in 2018 by Lonely Planet – coming in ahead of places like Alaska, the Languedoc-Roussillon region in France and the Aeolian islands in Italy.
The leading travel media company unveiled the accolade today (Tuesday, 24 October) in the prestigious Lonely Planet’s Best in Travel 2018 – its collection of the world’s hottest trends, destinations and experiences for the coming year.
Tourism Ireland plans to take every opportunity to maximise this accolade for Northern Ireland over the coming weeks and months. Its promotional campaign will roll out in 14 different markets – including Britain, the United States, Canada, Germany, France, Spain, Italy, the Netherlands, Belgium, the Nordic region, Australia, New Zealand, India and the GCC.
Welcoming the news, Niall Gibbons, CEO of Tourism Ireland, said:
“The inclusion of Belfast and the Causeway Coast as the Number One Region in the world in Lonely Planet’s Best in Travel 2018 is wonderful news and will surely help to inspire travellers everywhere to put Northern Ireland on their holiday wish-list for next year. It is another well-deserved accolade, which provides Tourism Ireland with a great hook to continue to promote Belfast, the Causeway Coast and Northern Ireland around the world as a ‘must visit’ destination.”
Belfast is described in Lonely Planet’s Best in Travel 2018 as “full of hip neighbourhoods that burst with bars, restaurants and venues to suit all tastes. The rusting old docklands are now the vibrant Titanic Quarter, home to fancy apartments and a sensational museum”. Belfast shares the accolade with the Causeway Coast, “whose timeless beauty and high-grade distractions – golf, whiskey and some of the world’s most famous rocks – are more popular now than ever”.
Tourism Ireland’s campaign to leverage the accolade will roll out over the coming weeks. Activity to spread the good news will include: